Oh, HI! Dat’s me.

The weird girl, sticking her tongue out at you.


First let me warn you that I am SO socially awkward with this kind of thing. So please forgive that :).

But I suppose you’d like to know a little bit ABOUT me….well, here goes.


My name is Lindsey Schwenn, I am 29 years old and I live in Waukesha, WI. Are you going to swipe right or left? Hahaha, just kidding. I don’t even know how to work Tinder. I grew up in a much smaller town, north of here, called Baraboo, WI. Yes, the home of the circus. Ever been? Anyways, I moved here to live with my then boyfriend, in 2011 and we have lived here ever since. We bought our first very small, but very cute saltbox style home in 2013, the same year Brandon asked me to marry him :).

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The lovebirds. Photo by Leah Fontaine Photography.

After a 2 year long engagement, we finally got married in August 2015. If you follow along with me on instagram, he makes regular appearances, (not by his choice). We have 2 dogs, Luna, our 6 year old dapple dachshund and Harper, our 5 year old bull terrier. They are our children. Yep, you guessed it, we don’t plan on having any human children. Gasp. It’s true.


Brandon is a Civil Engineer and designs roadways throughout our city, and of course I, as you may already know, am a maker. I make stuff for a living, all kinds of stuff.

We both went to UW-Platteville, where we met. We are pretty big hermits, spending most nights at home, watching Netflix or working. We are avid wine drinkers (red please). We both enjoy a good horror movie, me more than him. Our house is SMALL, so we are always together, like, Brandon has a hard time going to bed without me, he really loves me guys :). We both drive a white vehicle, mine is cooler than his. Takeout is the most genius invention there ever was, we would starve without it. We love the Badgers and the Pittsburgh Penguins. We are just a simple midwest couple.


Brandon and I at one of his LAX games at school, in 2008.

But enough of that, right? You want to know HOW and WHY I started “the blushing script”. That’s what you’re really here for. So why don’t I tell you?


I have always been creative, ever since I was little. I get it all from my Dad. I was the kid in high school that teachers asked to keep my projects as examples and displays, because I literally did everything in my power to make them masterpieces. I guess I take a lot of pride in my creations. Maybe it’s because I lack the math skills…and I’m not very good at sports, so I try to excel in art. Anyways, that’s the background of this story ;).

When Brandon proposed, I knew I wanted to make everything for our wedding. I had a very specific vision that we just realistically couldn’t afford. Because let’s be honest, WEDDINGS ARE EXPENSIVE AF. Like, it’s insanity. So I did it, I made mostly everything. From the flowers, to the centerpieces, to the bridesmaid dresses. I didn’t sew them, but I designed and bought all the fabric for them. It was AFTER the wedding when I discovered that I have a knack for making stuff. It may not look professional and perfect, but it’s cool and HANDMADE. I got a ton of compliments on my work so I decided to open an etsy shop.

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The fabric flowers I made from scratch! Photo by Leah Fontaine Photography.

What were we going to sell on etsy? Well, after chatting with the hubs, we decided we were going to make and sell marquee lights. You know, those large metal letters with the globe light bulbs in them that they display at weddings and other events? Yeah those. We made L&B for our wedding and they were a HIT. So on a random November night, I opened an etsy shop and we named our shop, “belles lumieres” aka beautiful lights. I was equally nervous and excited for our first sale, assuming it would happen ASAP. At this point I had started an instagram account, also called belleslumieres, with very little following.

About a month or so passed and we hadn’t made a single sale. Our wedding coordinator had ordered a B-A-R sign for herself and one of her couples ordered T-&-J for their wedding, but as far as etsy was concerned, notta. I mean, granted, we had 3 listings and we weren’t even sure how we were going to ship these massive lighted letters, but we knew we could figure it out when we had to. Well by now, it’s the end of January and still, nothing. So one day, I went to Hobby Lobby and bought 2 20×20 canvases and a few black markers. I was just guessing. And came home and made my “darling I love you canvases”. When I posted them on insta, they were kind of a hit. So I listed them in the shop and I finally got my first sale. I still remember my first “cha-ching” like it was yesterday. I never fulfilled an order so fast in my entire life.

When I look back to how my lettering looked in late 2015/early 2016, I cringe. It’s true, I do. And I think that most letterers feel the same. I know that back then, I thought it was the coolest thing since sliced bread. And obviously there were others who agreed, but yikes, I can’t even look at it now.

So to make a VERY LONG story shorter, I slowly started to add hand lettered canvases to the shop, and then I began embossing in March or so….and then things just exploded. I changed the name of our shop to “theblushingscript”. Blush because, well, duh. If you follow me, you know my obsession for it. And script because I was selling mostly lettered things. Our shop was now “my shop”. It was all a major whirlwind. My instagram grew tremendously in a very short period of time. Like, I would wake up and have 500 new followers, and this happened for weeks straight. Etsy sales were rolling in. At this point, I was still working for the State of Wisconsin with the Department of Corrections (a job I f*cking hated). I would have to come home at lunch and literally just spend that 45 minutes making and packaging orders. So one day over the summer I just asked Brandon if I could quit my job to do this gig full time, and after lots of discussions, weighing of pros and cons, hmmmming and hawing, we finally agreed to give it a chance. I quit my job on August 19th, 2016 and I haven’t looked back.

Sure, there have been times of triumph and times of struggle. I would be lying if I told you that this process has been smooth sailing every day. There are challenges, every day. You are learning, every day. Owning your own business is both f*cking awesome and f*cking stressful. The responsibility you need is remarkable. It’s definitely not for the faint of heart. You can’t just give up, and you can’t rely on others to build your empire. It’s about YOU. Your dreams. No one is going to fulfill them for you. Trust me. You have to put in the work to see the prize. And it’s not for everyone. It was THE BIGGEST DECISION we have ever made, aside from deciding to have emergency surgery for our dog. But let’s not get all sappy now…

So yeah, that’s basically it. This is how “the blushing script” started. I know a lot of people have wanted to know this story for a long time. And it’s honestly my bad for not sitting down to type it all out before. I guess I just think that I am such a terrible writer, that people won’t want to read about it, but here it all is. The truth :).

Thanks so much for caring enough about me to read all the way to the bottom! I plan to upkeep this site a lot better than I did my old one. It’s one of my 2018 goals! Alright guys, peace out!

xoxo –

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